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Company
Profile > The Secret Weapon
The
Secret Weapon
By
definition, solving new and difficult problems demands an investment
in research and development. This, in fact, may be our chief competitive
advantage.
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| Precise
measurements of coefficients of friction permit the fine-tuning
of coatings used to reduce friction. |
Whitford
Worldwide is a privately held company, so we can control our destiny,
which — importantly — includes allocating funds as we
see fit.
In
fact, Whitford commits one of the highest percentages of company
sales to research and development in the entire coatings industry
– an annual average of approximately 8 percent.
We
maintain 7 complete R&D centers. The sole responsibility of
our skilled technicians is to solve our customers' problems, frequently
by designing tailor-made products.
The market for engineered polymer finishes is expanding at an increasing
rate. We believe the market will expand even more quickly in the
future — so our commitment to extensive R&D is not without
some enlightened self-interest.
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